Pricing

We keep it simple — one rate for everyone, sandbox free, prepaid wallet, no monthly minimums.

Headline

That’s it. No marketing-vs-transactional split. No volume tiers that kick in at obscure thresholds. Same price for HTML, plaintext, template, raw MIME, send-bulk — all of it.

Currency + GST

Pricing is in INR. Indian partners are billed with 18% GST on top via Zoho Billing. Non-India partners are billed in USD via the same flow with no GST applied.

Wallet model

The Splashify Pro Email API runs on a prepaid wallet:

1. Recharge your wallet through the partner panel (partner.splashifypro.com → Wallet → Recharge)
2. Each successful send deducts ₹0.01 (or your override rate) from the wallet balance
3. When balance hits zero, /send returns 402 INSUFFICIENT_BALANCE until you recharge

Recharges go through Zoho Payments — the platform’s payment processor. You get a real Zoho Billing invoice for every recharge, emailed automatically + downloadable from the panel.

What counts as a billable send

A send is billable when:

• The API call validates successfully
• The recipient is NOT on your suppression list
• We attempt SMTP delivery (250 OK or any 4xx/5xx response)

NOT billable:

• API rejections (400 INVALID_REQUEST, 400 FROM_NOT_VERIFIED)
• Suppression-list rejections (status: rejected in send response)
• Sandbox sends within the daily 200 free quota
• Rate-limit rejections (429)

Volume discounts

Default is one rate. For partners committing to high steady-state volume, custom rates are negotiable — reach out via the support form on the panel.

Admin sets per-partner overrides via partners.email_marketing_price_override

• email_transactional_price_override columns. Once set, those rates take precedence over the default ₹0.01.

Tracking spend

Every send writes a row to your wallet billing log — visible at:

partner.splashifypro.com → Wallet → Transaction history

Each row shows the recipient, message_id, rate at send-time, and balance before/after. Same data is exposed via API:

curl 'https://apis.splashifypro.com/api/v1/wallet/transactions/$PARTNER_ID' \
  -H "Authorization: Bearer $SPLASHIFY_API_KEY"

Recharge minimums

Minimum recharge is ₹500. Wallet balance can drop below ₹500 between recharges — we don’t gate sends on balance until it hits exactly zero.

Dedicated IP

For partners sending high steady-state volume (typically 10K+/day), a dedicated sending IP isolates your reputation from the shared pool. Request one from the partner panel under Dedicated IP.

Charged via Zoho Billing on a monthly recurring invoice from the date the IP is assigned. Per-email send pricing (₹0.01) is unchanged — dedicated IP is purely an infrastructure add-on. Cancel anytime; billing stops at the end of the current billing month and the IP is returned to the shared pool.

Postpaid (legacy)

If you’re an older partner on a postpaid wallet (wallet=Post Paid), sends accrue against your outstanding balance up to your credit_limit. Reconciled monthly via a Zoho invoice. Newer accounts ship as prepaid by default — postpaid is grandfathered for existing partners.

What we don’t charge for

• Verifying identities
• Creating configuration sets / templates / event destinations
• Webhook deliveries to your endpoint
• Suppression list management
• Reading stats / quotas / events
• API rate limit when you stay under the per-second peak

The wallet only deducts on actual sends.

Invoices + GST documents

Every recharge generates:

• A Zoho Billing invoice (PDF, downloadable from the partner panel)
• An automatic email to your account email
• Payment record marked PAID in Zoho once the wallet credit lands

For India-based partners with a GSTIN, the invoice carries your GSTIN + state code — usable for input-tax-credit reconciliation.

Refunds

• Wallet balance is non-refundable as cash. Once recharged, the balance is yours to spend on email sends.
• Failed sends (4xx/5xx) are not billed in the first place.
• Mistaken duplicate recharges — contact support, we’ll reconcile via the existing duplicate-payment guard tables.
• Account closure — unused balance can be donated to a future account with the same email or refunded under exceptional circumstances. Contact support.

Comparison

We come in cheaper than Postmark / SendGrid + competitive with the direct AWS SES rate, with the partner-resold benefits (panel, support, simpler onboarding) layered on top.